Quantifying Value in Sponsorship

Sponsorship has historically been measured after the fact and generously. We built a model that scores exposure continuously across broadcast, social and on-ground channels.

Each impression is weighted by clarity, dwell time and audience relevance, then priced against comparable paid media in the same market.

The output is a single cost-per-quality-impression figure that lets marketing directors defend renewals with the same rigour as a performance media plan.