Elite Gear Collection

A performance apparel line designed with athletes and produced for continental retail distribution.

The Challenge

Translate a federation's heritage into a commercially viable retail range without diluting on-pitch performance standards.

Our Approach

Kano ran the design sprints, supplier qualification and phased retail rollout, pairing limited drops with athlete-led launch content.

Results

• check_circleSell-through of 87% on the launch drop
• check_circleDistribution secured across 120 retail doors
• check_circleMerchandising revenue up 2.4x year on year