Red Zone Fan Experience

An immersive matchday fan zone converting casual spectators into long-term brand advocates.

The Challenge

A telecoms sponsor needed measurable engagement rather than passive stadium signage during the national team campaign.

Our Approach

We designed a modular fan zone with skills challenges, live player appearances and a data-capture loyalty mechanic that travelled to every home fixture.

Results

• check_circle62,000 fans through the activation across the season
• check_circle41% opt-in rate to the sponsor loyalty programme
• check_circle3.2x uplift in brand recall versus the prior season